Branding adds a new dimension to your business and its bands. The reputation of your business relies on the method and concept used for branding. As the market gurus likely says, Brand reputation can break or make a business easily.
The online world plays a vital role in promoting a business in today’s time. With billions of internet users worldwide, it’s recommended to adopt the most impactful method of brand management. Brand management will influence and control the different brands of your business. If not exercised rightfully, it will cause poor online reputation which will damage the company’s stand in the market.
Online reputation management (ORM) is primarily concerned with managing websites and online platforms. A business needs to ensure that they practice brand reputation management through online management in this fast-moving world of social media.
Online reputation management clearly has a big impact on the company’s revenue. Setting up an effective media strategy can be difficult, but it’s an important investment that can boost a company’s revenue and market presence.
Managing Social Media Conversations
Marketers need to ensure that they are an active part of various groups to expand their horizon. Group discussions offer an exceptional opportunity to meet new people from different zones and varied industries. It is one of the learning experiences that come by participating in group conversations.
It is possible to analyse message performance using media monitoring tools, which are available in numbers in the market. Some of the recommended and renowned tools are meltwater, quintly, etc. It will track the activities taking place around your brand and determine ROI. This tool also helps you to learn from past marketing crisis and triumphs. It’s a must for a marketer.
Develop a Loyal Audience
Every minute a new member joins social platforms and engages in different conversations. Some may leave it mid of conversations and some may not be interested in taking sides. It is important to identify the people who would be sharing similar thoughts and accept your opinions.
Such audiences also encourage you to share more knowledgeable content. Your loyal audiences should be your well-wishers who look up to your services, brands and business as whole. Such audience participates regularly and involves themselves in more than one way. A marketer should ensure such loyal followers.
Search Engine Optimization (SEO)
A good SEO strategy puts you at the top of search engine results. If your presence is not known, you will be left behind and your competitors will become a known figure. SEO plays a vital role in brand management by driving traffic to your website and eventually, growth in sales.
Public Relations & Blogging
A strong PR improves brand perception, changes negative perceptions and increases your web presence. A marketer should constantly appear on PR sites with meaningful and useful PR news to drive the attention of the readers. Many online sites offer free and paid postings for specific industry and regions. A marketer should research and shortlist the most relevant PR sites for his/her industry. Producing knowledgeable write-ups/articles across a specific company domain or array of 3rd party channels raises awareness and spreads information to the readers.
Such practices make a marketer visible in this cut-throat competition. Social media is the crux of business today.
Learn about its opportunities and risks in my next post.