The Changing Role of the CMO: Why Growth Starts With Understanding People

For a long time, the chief marketing officer role was seen through a narrow lens. Build campaigns, launch products, generate awareness and report on marketing performance. While those responsibilities still matter, they no longer define the role on their own. Today, the fractional CMO role is much broader. The best CMOs don’t just think about marketing. They think about people. They spend time understanding how […]