Flagship Programme
The Marketing Residency
- Advisor: Paaras Panndya · Fractional CMO
8 Months
10–15 Seats
6 Days/Week
1-2 Hours Daily + Practical
Hybrid
What You'll Learn
- Think like a business leader — connect marketing strategy to revenue, unit economics, and competitive positioning
- Master acquisition channels — Meta Ads, Google Ads, SEO, Content Marketing, and Email with live ROAS simulations
- Build a portfolio of 3–4 documented case studies with measurable business results
- Build full-funnel strategies — awareness through retention, channel selection, budget allocation, and messaging
- Run real campaigns for real businesses with real budgets — not case studies from textbooks
- Launch your career as a Marketing Strategist — with mock interviews, network introductions, and published thought leadership
Skills You'll Gain
Marketing Strategy
Business Thinking
Full-Funnel Planning
Meta Ads
Google Ads
SEO
Content Marketing
Email Automation
Analytics & CRO
Budget Allocation
Brand Positioning
Competitive Analysis
Lead Scoring
Portfolio Building
Outcomes
The identity shift is the product. You walk in calling yourself a “digital marketer.” You walk out introducing yourself as a Marketing Strategist — and you have the portfolio to prove it.
3-4
Portfolio
Network
Published
Curriculum — 4 Phases
Foundation — Business Thinking
Months 1–2 · How businesses think + marketing architecture
Systems — The Marketing Stack
Months 3–4 · Acquisition channels + analytics & optimization
Application — Real Business Projects
Months 5–6 · Live client work with real budgets
Launch — Portfolio & Career Preparation
Months 7–8 · Portfolio building, personal brand, career launch
Is This Programme Right for You?
- This is for you if
- You have 1–3+ years in marketing and want to move from execution to strategy
- You're tired of being the person who "runs the ads" while someone else makes the decisions
- You want a portfolio of real results, not another certificate
- You can commit 2–3 hours daily, 6 days a week, for 8 months
- You want to be the person businesses fight to hire or retain
- This is NOT for you if
- You're looking for a quick certification to pad your resume
- You want pre-recorded content you can consume at 2x speed
- You're not willing to commit the daily time — this is intensive by design
- You think marketing is just about running ads and posting content
- You're a complete beginner — start with The Marketing Foundation instead
About the Advisor
Paaras Panndya is a Fractional CMO with 17+ years in marketing and business strategy. He has attributed over ₹50 Crore in revenue to the strategies he’s built, scaled 3 startups from 0 to ₹10 Crore ARR, and holds an Organizational Leadership credential from IIM Ahmedabad.
Frequently Asked Questions
Ready to Think Like a Marketer?
Programme Details
Duration
8 months (4 phases)
Batch Size
10-15 students maximum
Schedule
Mon–Sat, 2-3 hours/day
Delivery
Offline (Ahmedabad) + Online
Level
Mid-career (1-5 years experience)
You Leave With
Portfolio of 3-4 real case studies
Advisor
Paaras Panndya
Fractional CMO · IIM Ahmedabad
17+ yrs · ₹50Cr + revenue built