Case Study · Technology Services (B2B) · India
Seeing the Whole Funnel: End-to-End Tracking for Persistent Systems
Persistent Systems runs complex, multi-touch B2B funnels across many digital assets. When data leaks between touchpoints, nobody can see which assets actually create pipeline. I helped Persistent improve the performance of its digital assets and set up tracking across its complex funnels, end to end, with no leakage of data.
The situation
Enterprise B2B buyers don’t convert in one visit. They read, compare, return, download and enquire across many pages, platforms and campaigns before a sales conversation ever happens. For a company like Persistent Systems, that journey runs across a large estate of digital assets.
The challenge
Make the whole journey measurable, from first visit to enquiry, with no gaps between platforms. When tracking breaks between touchpoints, the data that should show what’s working simply disappears. Budgets then get set on partial information, and the assets that quietly create pipeline go unnoticed.
What I did
- Digital asset performance: I worked on improving how Persistent’s digital assets performed.
- Funnel tracking: I set up tracking across its complex funnels, end to end.
- No data leakage: the tracking was built so that data carried through every step of the journey, with no leakage between touchpoints.
The outcome
End-to-end tracking across the funnel with no leakage of data, and a clear view of how each digital asset performs.
Why it matters for your business
You can’t expand what you can’t measure. Before any business adds budget, enters a new market or hires another agency, it needs to see the whole funnel, from the first visit to the closed deal. Measurement comes before budget.
That discipline sits at the start of every engagement I lead, whether for an enterprise entering a new market or an SME building its first growth system.
Can you see your whole funnel? In 30 minutes, we’ll find where your data and your money are leaking.
Engagement described in scope only. No client figures are disclosed. Persistent Systems is a trademark of its respective owner, named here to describe the work.