Practitioner Programme
Digital Marketing Course 2.0 in Ahmedabad
A 5-month, hands-on programme that teaches you to run SEO, Google Ads, Meta Ads, content, email and analytics the way a working marketing team does, and to understand why each one exists before you touch it. Next batch starts 1 December 2026.
- Faculty: Paaras Panndya · Fractional CMO
5 Months
Programme Duration
3K+ Students
Trained So Far
3 Days/Week
Live Sessions + Practical
Hybrid
What You'll Learn
- Execute SEO end to end — technical and on-page SEO, local SEO, Google Business Profile, and visibility in AI answers
- Run Google Ads and GA4 properly — Search, Performance Max, conversion tracking and reporting
- Build and test Meta Ads — account structure, audiences and creative testing on live budgets
- Create content that converts — content systems, Reels, LinkedIn and a 30-day calendar
- Automate the follow-up — email, WhatsApp, CRM journeys and landing pages that convert
- Report like a professional — Looker Studio dashboards and AI workflows that save hours every week
Skills You'll Gain
SEO
Local SEO & GBP
AI Search (GEO)
Google Ads
GA4
Meta Ads
Content Marketing
Email & WhatsApp
CRM Automation
Landing Pages & CRO
Looker Studio
AI Tools
Outcomes
You walk in knowing a little theory, or nothing at all. You walk out able to run every major digital channel yourself, and to explain why each campaign exists, what it should cost and how you will know it worked. That is what most certificate courses never teach.
Graduates leave with 12+ portfolio projects, a capstone presented to a real brand, preparation for 4 platform certifications (Google Ads, Google Analytics GA4, Meta and HubSpot), and job-ready and freelance-ready profiles. For those who want to move into strategy, The Marketing Residency is the natural next step.
150+
Contact Hours
12+
Live Projects
4
Certifications
1
Real-Brand Capstone
Your Growth Pathway
Digital Marketing Course 2.0 sits between The Marketing Foundation, which teaches why marketing works, and The Marketing Residency, which teaches you to make strategic decisions. Take it after the Foundation for deep execution skills, or start here if you want to be job-ready fast. After a year of hands-on work, the Residency is the next step.
Curriculum — 7 Modules, 20 Weeks
5 months. 3 sessions a week. Every module opens with the business logic, then the platform, then a live project you ship.
Marketing Logic for Executors
Weeks 1–2 · Business models, the funnel and the numbers that matter: CAC, LTV, ROAS
SEO, Local SEO & AI Search
Weeks 3–6 · Technical and on-page SEO, Google Business Profile, visibility in AI answers
Google Ads & GA4
Weeks 7–9 · Search, Performance Max, conversion tracking, live campaign on a capped budget
Social, Content & Meta Ads
Weeks 10–13 · Content systems, Reels, LinkedIn, Meta Ads structure and creative testing
Email, WhatsApp, CRM & Landing Pages
Weeks 14–15 · Lifecycle journeys, CRM automation, landing-page conversion
Analytics & AI Workflows
Weeks 16–17 · Looker Studio dashboards, AI tools, no-code automation with n8n or Zapier
Capstone & Career Launch
Weeks 18–20 · Real-brand capstone, portfolio, LinkedIn, freelance profiles, mock interviews
Is This Programme Right for You?
- This is for you if
- You've finished The Marketing Foundation and want deep, hands-on channel skills
- You're a final-year student or fresher who wants to be job-ready in months, not years
- You're a freelancer or creator who wants to sell real marketing services, not just posts
- You handle marketing in a small business and are tired of guessing
- You can commit 8–10 hours a week for 5 months
- This is NOT for you if
- You're just looking for a certificate to add to LinkedIn
- You want pre-recorded content you can consume at 2x speed
- You expect hacks and shortcuts instead of real skill
- You're looking for guaranteed job placement
- You already have 2+ years of hands-on experience — consider The Marketing Residency instead
About the Faculty
Paaras Panndya is a Fractional CMO with 17+ years in marketing and business strategy. He has attributed over ₹100 Crore in revenue to the strategies he’s built, scaled 3 startups from 0 to ₹10 Crore ARR, and holds an Organizational Leadership credential from IIM Ahmedabad.
IIM-A
Leadership
Frequently Asked Questions
Do I need marketing experience to join this digital marketing course?
No. You need curiosity and 8 to 10 hours a week. Everyone completes a short assessment so the batch moves at the same pace.
How is Course 2.0 different from The Marketing Foundation?
The Foundation teaches why marketing works and how to think about it. Course 2.0 goes deep on how to execute each channel. Many students take the Foundation first, then Course 2.0.
When should I choose The Marketing Residency instead?
Choose the Residency if you already have one to two years or more of hands-on marketing and want to move into strategy and decision-making.
Is the course offline in Ahmedabad or online?
Both. Classes run in Ahmedabad with live online access for students elsewhere in Gujarat and India. Recordings are available for revision, not as a replacement for attending.
Which certifications will I be ready for?
Google Ads, Google Analytics (GA4), Meta Certified Digital Marketing Associate and HubSpot Inbound and Email Marketing. You also receive a certificate of completion from Paaras Panndya.
Who teaches the course?
Paaras Panndya, a Fractional CMO with 17+ years in marketing leadership, teaches the course himself.
Do you guarantee a job?
No. You will leave with a portfolio, a real-brand capstone and interview preparation. Those are what get people hired.
When does the next batch start?
The next batch starts on 1 December 2026. Fee details are shared on your admission call.
Ready to Execute Like a Professional?
Apply for the December 2026 batch. The course that teaches the tools, and the reason behind each one.
Course Details
Duration
5 months (20 weeks)
Next Batch
Starts 1 December 2026
Schedule
3 sessions a week
Delivery
Offline (Ahmedabad) + Online (Pan-India)
Level
Beginner to Early-Career (0–2 years)
You Leave With
12+ projects + capstone + 4 certifications
Faculty
Paaras Panndya
Fractional CMO · IIM Ahmedabad
17+ yrs · ₹100Cr + revenue built
Not Sure Which One Is Right for You?
You don’t need to figure it out alone.