Entry Programme

The Marketing Foundation

A 4-month intensive that builds marketing thinkers, not tool operators. Learn to think about marketing from a business perspective first — then execute with purpose. The only entry-level programme that starts with “why” before “how.”

4 Months

Programme Duration

15-20 Seats

Per Batch

5 Days/Week

1 Hours Daily + Practical

Hybrid

Offline + Online

What You'll Learn

Think business-first — understand revenue models, unit economics, and why marketing exists before touching any tool
Execute with proficiency — hands-on work with Meta Ads, Google Ads, SEO, Content Marketing, Email, and Analytics
Work on a real business — execute a marketing strategy for a real Ahmedabad business with real stakes

Build channel clarity — know when to use SEO vs. Paid Ads vs. Content vs. Social, and more importantly, why
Allocate budgets intelligently — given ₹1 lakh and a business brief, decide where every rupee should go
Position your career — build a portfolio and personal narrative that sets you apart from every other "digital marketing certified" candidate

Skills You'll Gain

Business Thinking

Marketing Strategy

Channel Selection

Budget Allocation

Meta Ads

Google Ads

SEO

Email Marketing

Google Analytics

Brand Positioning

Messaging & Copywriting

Campaign Execution

Portfolio Building

Outcomes

You walk in confused about marketing. You walk out dangerous. You’ll be able to look at any business and immediately identify where marketing should focus, which channels to prioritize, and how to allocate a budget — and then execute on it. That’s what no typical 3-month course produces.

Graduates leave with a documented mini case study from a real business project, a professional marketing portfolio, a strategic POV document, and a career narrative that leads with thinking — not tools. For those who want to go deeper, The Marketing Residency is the natural next step.

160+

Contact Hours

1

Real Case Study

1

Real Portfolio

Pathway

To The Residency

Your Growth Pathway

The Marketing Foundation is complete in itself — but it opens a door. 20–30% of graduates naturally progress to The Marketing Residency, our flagship 8-month programme that produces full Marketing Strategists with placement support and a portfolio of 3–4 real case studies.

Curriculum — 4 Modules, 16 Weeks

4 months. 5 days/week. 2 hours/day. Each module builds on the last — business thinking first, tools second.

Business Thinking & Marketing Fundamentals

Month 1 (Weeks 1–4) · This is what makes us different

Channel Deep-Dives

Month 2 (Weeks 5–8) · Every tool taught through the lens of "when and why"

Execution Sprint — Real Business Project

Month 3 (Weeks 9–12) · Theory becomes practice with real stakes

Portfolio & Career Positioning

Month 4 (Weeks 13–16) · Stand out from every other "certified" candidate

Is This Programme Right for You?

You're a final-year student or recent graduate wanting a real career in marketing
You want to understand WHY before HOW — not just learn to press buttons in Ads Manager
You're willing to commit 2 hours daily, 5 days a week, for 4 months
You've done a basic course and felt it was insufficient — tools without context
You want to learn from a practicing strategist, not a classroom trainer

You're just looking for a certificate to add to LinkedIn
You want pre-recorded content you can consume at 2x speed
You're looking for guaranteed job placement (that's the Residency)
You expect "hacks" and "tricks" instead of real understanding
You already have 3+ years of strategic marketing experience — consider The Residency instead

About the Advisor

Paaras Panndya is a Fractional CMO with 17+ years in marketing and business strategy. He has attributed over ₹50 Crore in revenue to the strategies he’s built, scaled 3 startups from 0 to ₹10 Crore ARR, and holds an Organizational Leadership credential from IIM Ahmedabad.

In The Founder’s Boardroom, Paras doesn’t teach from slides — he works alongside you on your business. Every diagnosis, every blueprint, every execution decision is made with his direct involvement. This is strategic advisory disguised as a programme.

Years Experience

0 +

Revenue Built

₹ 0 Cr+

Startups Scaled

Leadership

IIM - A