Marketing team and agency management
Marketing team and agency management in Ahmedabad: one team, one system, one set of numbers.
Clear briefs · Shared targets · Scorecards · A monthly review
You already pay for a team, agencies and freelancers. I make them work as one system: clear briefs, shared targets, scorecards and a review rhythm that turns activity into results.
You don't need more vendors. You need the ones you have to deliver.
Agencies reporting activity
Monthly reports show posts, reach and impressions, but not enquiries or revenue.
Vendors working in silos
The SEO agency, the ads agency and the designer never see one plan.
Briefs that change every week
Priorities shift with every meeting, so nothing gets finished properly.
No scorecard
Nobody has agreed what good looks like, so nobody can be held to it.
The founder chasing everyone
You spend hours coordinating vendors instead of running the business.
When nobody leads the team, everyone stays busy and growth stays flat.
Leadership for the team you already have.
Before you replace an agency or hire another person, give the current team a leader.
I take ownership of your marketing team, agencies and freelancers: one strategy, clear briefs, agreed targets and a review rhythm. Most clients keep their existing vendors. They just finally get results from them.
| Option | Primary role | Best when |
|---|---|---|
| Switch to a new agency | Executes a new scope with a new team | The current vendor truly can't deliver |
| Hire a marketing manager | Coordinates day-to-day work | Strategy and targets are already set |
| Fractional CMO | Leads the team and vendors against one strategy and one number | Vendors are busy, but results aren't moving |
If a vendor still can't deliver once the briefs and targets are clear, we'll know why, and replace them with confidence.
Who needs team and vendor leadership?
Four situations where leadership, not more vendors, is the fix.
Several agencies, no single plan
SEO, ads, social and design run by different vendors who never work to one brief.
In-house teams without a senior leader
Capable people without direction, priorities or a clear number.
Founders managing vendors
Hours every week spent coordinating, checking and chasing.
About to hire or switch
You want the right brief, the right partner and a clean handover.
This works best when you’re ready to set clear targets and give the team the authority to deliver them.
What I put in place
From a group of vendors to one marketing team.
Six things that make every vendor accountable to outcomes.
Team and vendor audit
Who does what, what it costs, and what it actually returns.
One strategy and clear briefs
Every vendor works to the same plan and knows exactly what’s expected.
Targets and scorecards
Agreed measures of success for each team member and agency.
A monthly review rhythm
Results reviewed against targets, with decisions made in the room.
Hiring and onboarding
Help defining roles, interviewing and onboarding marketing hires.
My approach
A clear framework for building your growth engine.
01 · Diagnose
Two to three weeks inside your positioning, customers, channels, funnel, unit economics and current performance. You get a clear read on what is holding growth back.
02 · Decide
One strategy: growth objectives, ideal customer, message, channel priorities, budget logic and the KPIs we will be judged on.
03 · Build
The roadmap, the team and the vendors to run it, with tracking from the first rupee and a clear owner for every outcome.
04 · Lead
I stay on as your CMO: monthly targets, weekly decisions, scaling what works and cutting what does not, with results reported to you.
Results from teams that started working as one.
Outcomes from engagements where I led the team and vendors. Each case study shows the problem, what I did and what changed.
Why work with me
I know how marketing is sold, and how it should be bought.
In 2009 I founded a search-marketing firm in Ahmedabad, so I know what agencies promise, what they deliver and where the gap hides. At Crimson Interactive’s Enago, I led marketing teams and channel partners across international markets against monthly targets.
Today I lead marketing teams and agencies for growing businesses as a Fractional CMO. I hold every vendor to the outcome, and I spend my clients’ money as if it were mine.
What working together looks like.
A clear first 90 days, then a steady rhythm of decisions and reviews.
These phases are illustrative, not guaranteed outcomes. The plan adapts to your stage and starting point.
Cadence and access
A set number of days each month, agreed at the start, with weekly check-ins and a monthly review. You work directly with me, not a junior account manager.
Team, execution and fees
Your team and agencies execute; I lead the strategy, the briefs and the reviews. Diagnosis and strategy are a fixed fee; ongoing work is a monthly retainer, quoted after a free 30-minute conversation.
Frequently asked questions
Straight answers about team and agency management.
Do we need to replace our agency?
Usually not. Most clients keep their existing agency and in-house team. I set the briefs, targets and review rhythm so they're accountable to outcomes, and we only replace a vendor if it still can't deliver.
How do you hold agencies accountable?
Each agency gets a clear brief, agreed targets and a scorecard, and results are reviewed every month against those targets. Reports move from activity to enquiries, conversion and revenue.
Can you help us hire a marketing team?
Yes. I help define the roles, interview candidates with you, and onboard new hires into the strategy and review rhythm.
Do you only manage agencies, or in-house teams too?
Both. I lead in-house teams, agencies and freelancers together, so everyone works to one plan and one set of numbers.
How much does team and vendor management cost?
It's part of a Fractional CMO engagement, a monthly retainer based on committed days. I quote after a free 30-minute conversation. Agency and execution costs are separate.
Turn your vendors into one marketing team.
Let's talk
Paying for a team that isn’t delivering? In 30 minutes, we’ll find where the system is breaking, and whether I’m the right person to fix it.