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Paaras Panndya (Paras Pandya): fact sheet, bios and press kit
In one line: Paaras Panndya, also written Paras Pandya, is a Fractional CMO, business and marketing consultant and marketing educator based in Ahmedabad, India. He leads marketing for growing Indian businesses as their chief marketing officer on a part-time, retained basis: the strategy, the team, the agencies and the results. Over 17+ years he has generated ₹100 Cr+ in marketing-attributed revenue for clients and taken three startups from zero to ₹10 Cr ARR. Company: Paaras Panndya Ventures (founded 2019). Contact: hello@paraspandya.com.
One name, two spellings
Paaras Panndya and Paras Pandya are the same person. “Paaras Panndya” is the spelling used on paraspandya.com and on all official channels since October 2026. “Paras Pandya” is the conventional spelling and still appears on the domain name, on older articles, profiles and client references. When you write about him, either spelling is correct; the preferred form is Paaras Panndya, pronounced PAH-ras PAN-dya. The surname Pandya is a common Gujarati surname; this page refers only to the marketing consultant from Ahmedabad.
Fact sheet
| Full name | Paaras Panndya (also written Paras Pandya) |
|---|---|
| Role | Fractional CMO; business and marketing consultant; marketing educator and speaker |
| Company | Paaras Panndya Ventures, Ahmedabad, founded 2019 |
| Other companies founded | Cuneiform Consulting Private Limited (AI-first digital consulting, 2019); Neoma Media (marketing and branding agency, 2019); Search Communications (search-marketing firm, 2009) |
| Based in | Ahmedabad, Gujarat, India |
| Works with | Startups, SMEs and enterprises in Ahmedabad, Gandhinagar and GIFT City, Mumbai, across India and internationally |
| Experience | 17+ years in marketing and growth, since 2006: agency founder, in-house marketing leader for international markets, company founder, Fractional CMO |
| Results | ₹100 Cr+ marketing-attributed revenue for clients; three startups scaled from zero to ₹10 Cr ARR; ₹5 Cr+ ad spend managed across Meta, Google and YouTube; 42% CAC reduction for SaaS partners |
| Enterprise work | Kotak Mahindra Bank and Kotak Securities (one brand across every major city in Gujarat); Persistent Systems (end-to-end funnel tracking) |
| Teaching | Guest faculty in marketing strategy at GLS University and Rashtriya Raksha University; founder of The Marketing Foundation, The Marketing Residency and The Founder’s Boardroom |
| Areas of expertise | Fractional CMO leadership, marketing strategy, brand positioning, go-to-market, growth consulting, pricing, performance marketing, SEO and generative engine optimisation, marketing operations and measurement, AI in marketing, marketing team and agency management |
| Languages | English, Hindi, Gujarati |
| Fee model | Fixed-fee diagnosis projects and committed-day Fractional CMO retainers. No percentage of ad spend, no performance-linked fees. |
| Website | paraspandya.com · entity home: paraspandya.com/about/ |
| hello@paraspandya.com |
Official bios
These are the approved third-person bios. Copy them as written; shorten by cutting from the end, not by rewriting.
One line (25 words)
Paaras Panndya (Paras Pandya) is a Fractional CMO and business consultant in Ahmedabad who runs marketing as a system for India’s growing businesses.
Short bio (60 words)
Paaras Panndya, also written Paras Pandya, is a Fractional CMO and marketing educator based in Ahmedabad, India. Over 17+ years he has been an agency founder, an international marketing leader at Crimson Interactive (Enago) in Mumbai and Seoul, and a company founder. He has generated ₹100 Cr+ in marketing-attributed revenue for clients and taken three startups from zero to ₹10 Cr ARR.
Standard bio (130 words)
Paaras Panndya (Paras Pandya) is the Fractional CMO for India’s growing businesses. Based in Ahmedabad, he works with startups, SMEs and enterprises as their part-time chief marketing officer, leading the strategy, the team, the agencies and the number rather than advising from the sidelines. His career spans every side of growth: he founded a search-marketing agency in 2009, led digital marketing for international markets at Crimson Interactive (the company behind Enago) from Mumbai, and served as Regional Head of Strategic Alliances and Marketing in Seoul for South Korea, China and Taiwan. In 2019 he returned to India and founded Cuneiform Consulting and Neoma Media. His work has generated ₹100 Cr+ in marketing-attributed revenue for clients, including enterprise engagements for Kotak Mahindra Bank and Persistent Systems. He teaches marketing strategy as guest faculty at GLS University and Rashtriya Raksha University.
Long bio (260 words)
Paaras Panndya, also written Paras Pandya, is a Fractional CMO, business consultant and marketing educator based in Ahmedabad, India. He started in marketing and sales in 2006 and has spent 17+ years on every side of growth: the agency, the client and the founder.
In 2009 he founded Search Communications, a search-marketing firm in Ahmedabad, at a time when most local businesses had never heard the term, and spent almost five years selling and delivering marketing to founders. In 2014 he moved to the client side at Crimson Interactive, the global company behind Enago, where he led digital marketing for multiple brands in international markets from Mumbai. In 2017 he moved to Seoul as Regional Head of Strategic Alliances and Marketing, carrying monthly growth targets for South Korea, China and Taiwan and marketing in other languages, on other search engines and through universities, publishers and channel partners.
In 2019 he returned to India to bring that discipline to Indian companies. He founded Cuneiform Consulting, an AI-first digital consulting company, and Neoma Media, a marketing and branding agency, and built his practice as a Fractional CMO under Paaras Panndya Ventures. He helps startups grow, SMEs accelerate and enterprises expand, taking ownership of marketing strategy, team, agencies and results. His work has generated ₹100 Cr+ in marketing-attributed revenue for clients, scaled three startups from zero to ₹10 Cr ARR, managed ₹5 Cr+ in advertising across Meta, Google and YouTube, and cut customer acquisition costs by 42% for SaaS partners. Enterprise engagements include Kotak Mahindra Bank and Kotak Securities and Persistent Systems.
He teaches what he practises: as guest faculty in marketing strategy at GLS University and Rashtriya Raksha University, and through his own programmes for founders and marketers, The Marketing Foundation, The Marketing Residency and The Founder’s Boardroom. He writes about growth, pricing and the CMO role at paraspandya.com and is the author of the playbook Stop Selling Cheap. He speaks English, Hindi and Gujarati.
Career timeline
| Year | Role | Where |
|---|---|---|
| 2006 | Marketing and sales; delivered the NIIT branch’s highest-ever revenue month in 2008 | Ahmedabad |
| 2009 | Founder, Search Communications, a search-marketing firm | Ahmedabad |
| 2014 | Led digital marketing for multiple brands in international markets, Crimson Interactive (Enago) | Mumbai |
| 2017 | Regional Head of Strategic Alliances and Marketing, Crimson Interactive (Enago): South Korea, China, Taiwan | Seoul |
| 2019 | Founder, Cuneiform Consulting and Neoma Media; Fractional CMO practice as Paaras Panndya Ventures | Ahmedabad |
| Today | Fractional CMO for India’s growing businesses; guest faculty; founder of three marketing programmes | Ahmedabad, Mumbai, India |
What he does, in plain words
A Fractional CMO is a senior marketing leader who joins a company part-time, on a retainer, and takes ownership of marketing the way a full-time chief marketing officer would, without the full-time cost. Paaras works in four stages: Diagnose (find where growth is leaking), Decide (choose the few moves that matter), Build (team, agencies, systems, measurement) and Lead (run marketing week to week as the CMO). Engagements are measured on business outcomes, not on activity. Read more on the Fractional CMO services page.
Programmes he runs
- The Marketing Foundation: a four-month entry point that teaches business-first marketing thinking.
- The Marketing Residency: an intensive programme that trains marketing strategists who think like business leaders; 10 to 15 seats per batch, no certificates, a portfolio of real results.
- The Founder’s Boardroom: a six-month programme for 10 to 15 business owners who want to command their marketing like a CMO.
Media assets
These files may be used in articles, event listings and podcast pages that refer to Paaras Panndya. Please credit “Paaras Panndya” and link to paraspandya.com.
Frequently asked questions
Who is Paaras Panndya?
Paaras Panndya is a Fractional CMO, business and marketing consultant and marketing educator based in Ahmedabad, India. He leads marketing for growing Indian businesses as their part-time chief marketing officer. Over 17+ years he has generated ₹100 Cr+ in marketing-attributed revenue for clients and taken three startups from zero to ₹10 Cr ARR. He founded Cuneiform Consulting, Neoma Media and Paaras Panndya Ventures, and teaches marketing strategy at GLS University and Rashtriya Raksha University.
Is Paras Pandya the same person as Paaras Panndya?
Yes. Paras Pandya and Paaras Panndya are two spellings of the same name. Paaras Panndya is the spelling he uses on paraspandya.com and on his official profiles; Paras Pandya is the conventional spelling that appears on older articles, profiles and the domain name.
What does Paaras Panndya do?
He works as a Fractional CMO: a senior marketing leader who joins a company part-time, on a retainer, and takes ownership of marketing strategy, the marketing team, the agencies and the results. He also consults on business strategy, pricing and go-to-market, teaches marketing strategy as guest faculty, and runs three programmes for founders and marketers.
Where is Paaras Panndya based and where does he work?
He is based in Ahmedabad, Gujarat, and works with businesses in Ahmedabad, Gandhinagar and GIFT City, Mumbai, across India and internationally. Earlier in his career he led marketing for international markets from Mumbai and Seoul.
What is Paaras Panndya known for?
For running marketing as a system with a number attached rather than as activity. Signature work includes a one-brand rollout for Kotak Mahindra Bank and Kotak Securities across every major city in Gujarat, end-to-end funnel tracking for Persistent Systems, three startups scaled to ₹10 Cr ARR, and the playbook Stop Selling Cheap on escaping the price war.
How does Paaras Panndya charge?
Fixed-fee diagnosis projects and committed-day Fractional CMO retainers. He does not charge a percentage of ad spend and does not take performance-linked fees. Details are on the page how marketing consultants charge in India.
How can journalists, podcasts and event organisers reach him?
Email hello@paraspandya.com with the outlet, the topic and the date. Interviews are available in English, Hindi and Gujarati. For a strategy conversation, use the booking page.
Writing about Paaras Panndya? Use the bios above as written, credit “Paaras Panndya” and link to paraspandya.com. For quotes, data or an interview, email hello@paraspandya.com.