Articles by Paaras Panndya: Fractional CMO & Growth Strategist
Insights on Growth, Marketing Systems & Revenue Strategy
Actionable frameworks, real-world case studies, and strategic thinking for founders and marketing leaders building predictable growth.
Search is no longer what it used to be. For decades, ranking on Google’s first page was the ultimate goal for any business with an online presence. But in 2025, that aim has changed
Google Search is changing fast and most people haven’t even noticed it yet. In a recent interview, Sundar Pichai explained where things are actually going. Google is slowly moving from a “search engine” to
AI Search Engine Advertising (AI SEA) refers to the placement of sponsored content directly within generative AI responses, such as Google AI Overviews, Microsoft Copilot and Perplexity. Unlike traditional search ads that sit above
What Was Approved The Government has announced the Start-up India Fund of Funds 2.0 (FoF 2.0) with a total corpus fund of ₹10,000 crore to support deep tech venture, Tech-Driven Manufacturing, Early Growth Stage
In the high-stakes world of customer acquisition, there is a golden rule: Audience quality beats audience quantity every single time. This week, OpenAI proved it by acquiring TBPN (Technology Business Programming Network), a daily
