OpenAI Just Spent Hundreds of Millions on a YouTube Channel With 58,000 Subscribers. Here’s Why That’s Brilliant.
In the high-stakes world of customer acquisition, there is a golden rule: Audience quality beats audience quantity every single time. This week, OpenAI proved it by acquiring TBPN (Technology Business Programming Network), a daily business and tech talk show with a relatively modest 58,000 YouTube subscribers. To the uninitiated, paying a reported nine-figure sum for a […]