The Real Bottleneck In Scaling Isn’t Traffic It’s Decision Flow

Most founders, when growth slows, reach for the same diagnosis: more leads, better ads, a new funnel. It’s the obvious lever. It’s also almost always wrong. In Paaras Panndya’s experience working with growth-stage businesses across India, the real problem is rarely outside the company, it’s inside it. The businesses I’ve watched stall at ₹2 crore, ₹5 crore, ₹20 crore they rarely stalled because demand dried up. They stalled because […]